The concept of Facebook sharing and re-tweeting and how it applies to Zenofon.
February 4th, 2010
One of our goals with Zenofon is to be able to track all information that is spread on the web. When you find an article, video or a product that is interesting, you share it, either via FB, twitter, email etc.
Previously large media distribution companies such as record labels, TV stations, book publishers controlled the content. Nowadays, someone can make a video themselves put it up on Youtube or wherever and have the project go viral.
Almost as important as the person who created the concept, is the person who initially shares the concept with his friends and their friends etc. Facebook, which is the platform I feel most comfortable with, has started allowing people to track links by using a “shared by” feature. So when you share, from someone else’s link it shows that you saw it initially from them. Facebook does not go past the initial shared link, to say the person who shared it to the person who shared it with them, etc.
All of this sharing has financial repercussions. A story that is shared generates views and ad revenue. A product that is shared generates profit to the vendor. Zenofon’s concept, although just in infancy at this moment, allows you track the sharing of links indefinitely, with a system that fairly divides revenue back to the original sharer. Hopefully, we are able to expand our initial concept, which as of now, only sells telephony products, into the idea of sharing ideas as well.
Click here for the article about re-sharing on Facebook